I like to think about expressions that I usually say. To what extent they are, in fact, true or, at least, to what extent they are based on something rational.
This is the case of "living new days"... And aren't they all, without exception, new? Because, after all, yesterday has already passed and tomorrow has not yet arrived, and when it arrives, it will already be "today" and, therefore, "new". The days are new every day!
You may wonder what all this comes from? Explain.
The other day, at a meeting of our Laboratory of Studies in Tourism and Sustainability (LETS), we had the opportunity and pleasure to listen to Jaqueline Gil, director of International Marketing, Business and Sustainability at Embratur, and some of her direct collaborators, telling us about the "Advances and challenges in the international promotion of Brazilian tourism" in this year and a half of the new government. For those who can't be with us, it's worth checking out the conversation on the channel YouTube do CDS .
And why is it worth it?
I could list many reasons, but I will give only two:
1. After a period of sad memory, Embratur publicized the country as Brazil (yes, with z...), in which we were systematically encouraged to lose our national references. A year and a half ago we returned to being Brazil (with s), bringing back, with this small letter, our identifiers as a people and nation and all the difference that this change, this resumption of the past, can mean and induce! No, it's not just the silliness of a little letter...
2. The difference it makes when the planning and execution of some action is done with care and care, with passion and joy, with determination and elegance. That's where the intensity reveals itself in delicacy and softness.
Information, intelligence and kindness
When we understand that projects and actions that once worked can – and should – be updated and improved, it makes all the difference. Understanding that Brazil has changed, that the world has changed, that tourism has changed, makes all the difference. Thus, it is necessary to obtain new information and treat it intelligently and not just as arid numbers and statistics without humanization. It is necessary to remember that tourism is made by people, beings with needs, desires and dreams; that people have feelings and like attention and affection. Are Different even though they belong to the Same species animal. Discovering, studying and understanding this diversity is one of the aspects that make us so unique.
By looking at the cultural and natural diversity of Brazil, by thinking and planning the ways to show ourselves to the world, the Embratur of "Union and Reconstruction" brings us encouragement and hope that, yes, it is possible to think differently and propose that we live "new days". Days of hope and change. Our new days are new because they carry intelligence, determination, work, planning and the will to show that even if we behave in a rough way with nature and with other humans, we can still, if we want to – change our look and our perspective.
Intelligence allows us to create from observation and research. But this intelligence will be somewhat cold, rough, and even tedious, if it is not accompanied by beauty and grace.
It was realizing this that Embratur embraced the causes "Adopt a choir" and "Onçafari", initiatives focused on regenerative tourism.
It was what was missing!
Hope and kindness are back! What a relief, to know that there are people interested – in fact – in the recovery not only of nature and biodiversity, but of our ability to be kind and careful with this planet that we have the privilege of inhabiting!
