Ariádne Bittencourt will launch, through the LETS Travessias Seal, his book: Governance and Public Policies in Tourism.
The book is a version of the PhD thesis in Territory, Risk and Public Policies, entitled Governance and Public Policies in the Tourism Sector in Brasília/DF - supervised by Professor José Manuel Oliveira Mendes (University of Coimbra/PT) and Professor Carlos Manuel Martins Costa (University of Aveiro/PT). The work was presented to the Institute for Interdisciplinary Research of the University of Coimbra/Portugal in association with the Universities of Lisbon and Aveiro, defended on July 12, 2023, and was approved with Distinction and Praise.
The book has a Preface by Prof. Dr. Iara Brasileiro (UnB) and an Afterword by Dr. José Manuel Oliveira Mendes.
According to the preface, "Anyone who reads this work — and I suggest that all people who are interested in tourism and its organization do so — will understand what I am saying: this is not "another" text about management, governance and governance. Younger people would say that this is not a reading "for the weak". The content is dense. The analyses, solid and concrete. It is necessary to have the breath to read it, understand it and extract theoretical and, above all, practical lessons from it, in the daily and constant challenge of planning, formulating, organizing and executing public policies."
For Dr. José Manuel (University of Coimbra), "the conclusions obtained allow us to analytically structure all future research on public policies and their degree of effectiveness and efficiency. And this is because the positive factors that induce good practices were clearly established, such as the quality and intrinsic social conditions of leaders and the capacity for proactivity and mobilization of these same leaders. Furthermore, the public/private sector permeability, which many authors assume as tending to be negative, can be virtuous if anchored in common principles and dynamics, enhancing sustained knowledge of the existing strategic frameworks and the instruments to be used. One of the last positive factors is related to the accountability and transparent assumption of the strategies and processes undertaken".
The Travessias Collection proposes to disseminate appropriate scientific literature, free of charge and freely, to the public of researchers in Tourism. Their covers, carefully thought out, portray incredible Brazilian artists.
Download the book here
Or access the UnB Book Portal: here
Ariádne manifests his thanks to the Editorial Board of the Laboratory of Studies in Tourism and Sustainability (LETS) of the University of Brasília for publishing this research and to the support of the Center for Social Studies of the University of Coimbra (CES). It also expresses its gratitude to the artist Alexandre Mancini for generosity
and sensitivity in allowing the use of the image "Earwigs at Night" in this publication. His art, which masterfully captures the traits and identity
of our city, enriches this book immensely.
About the author
Ariádne Bittencourt, holds a PhD in Territory, Risk and Public Policy with a focus on Tourism from the University of Coimbra/ Portugal (2023). He is a member of the Risk Observatory – OSIRIS/ Portugal and the Laboratory of Studies in Tourism and Sustainability (LETS/Brazil); Master's Degree in Management and Activities of Tourism Resources from the Latin American and Caribbean University/ULA- C-ES (2002), revalidated by the University of Brasilia (2006). He is a specialist in Marketing from Fundação Getúlio Vargas – FGV/DF; specialist in Hotel Administration from the Center for Tourism and Hotel Studies - CETH/RS and Bachelor in Tourism from the Pioneer Union of Social Integration - UPIS/DF. She is a teacher and public manager. In the public area, she held the position of Undersecretary of Tourism Policies of the Federal District (2011-2014), elaborated, together with Condetur-DF, Law No. 4,883, of July 11, 2012, which provides for the Tourism Policy of the Federal District and implemented the Tourism Observatory of the Federal District (OTDF). Still in the public area, she held the position of Planning and Modernization Advisor, linked to the Presidency of the Metropolitan Company of the Federal District (METRÔ-DF) (2015-2018). She is currently a consultant in the areas of public policies for tourism and the like, focusing on the development and implementation of programs and projects for tourism with public and private entities in the Brazilian territory. Technical
Author: Ariádne Pedra Bittencourt
Editor: Helena Costa
Layout: Nathália Leite Abdalla
Cover Image: Alexandre Mancini
Proofreading: Milena Fernandes
Technical Review: Elimar Nascimento
The book will be launched on February 20, at 5:30 pm, at the University of Brasilia. More details coming soon.
