Researcher at LETS. Communicator, publicist and master in Sustainable Tourism. He worked in the international promotion of Brazil by Embratur. Founder of Miró Consultoria.
Talking about promoting tourist destinations seems to be easy, but it is a complex web that goes beyond sound marketing decisions. A very large synergy is needed between the tourism production chain, which involves public management, private companies, civil society entities, and the resident population. In this case
Desde recém-nascida, a estrada está presente na minha vida, literalmente. Meus pais sempre viajavam com meus avós paternos nas férias de janeiro para Piçarras, uma praia em Santa Catarina. Eis que nasci em janeiro e meu pai esperou 15 dias, me colocou no Karmann Ghia, com minha mãe desesperada